or "studied charisma", as it is often called, has been attributed to the "chaotic" modern dating scene reportedly as a result of the increased empowerment and equality of women in western society and changes to traditional gender roles combined with the influence of distinct biological imperatives in men and women.However, one self-described "picker-upper of women" preceding Weber was rational emotive psychotherapist Albert Ellis, who wrote The Art of Erotic Seduction, a how-to guide for men that encouraged them to meet women through the "pickup," with Roger Conway in 1967.The 1970s and 1980s saw independent authors and teachers, but no organized community.

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The community was brought to greater mainstream awareness with the 1999 drama film Magnolia, in which Tom Cruise portrayed a charismatic yet embittered and emotionally troubled pickup guru who was loosely modeled on Ross Jeffries.

In 2005, journalist Neil Strauss wrote The Game: Penetrating the Secret Society of Pickup Artists, an exposé of the seduction community.

The Game reached the New York Times Bestseller List, and made known pickup and seduction techniques to a wider audience.

The seduction community, also known as the pick-up artist, PUA, or pickup community, is a movement of men whose goal is seduction and sexual success with/access to women.

Members of the community are often referred to as "pickup artists" (PUA).

The community exists through Internet newsletters and weblogs, marketing (e.g.banner ads, seminars, one-on-one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".In the late 1980s, Jeffries taught workshops, promoted a collection of neuro-linguistic programming (NLP) techniques called "speed seduction" (SS), and published a short book of his techniques, How to Get the Women You Desire into Bed.Other exponents established themselves in roughly the same era, but lacked contacts with each other.In 1994, Lewis De Payne, then a student of Jeffries, founded the newsgroup alt.(ASF), The first commercially successful seduction/pick up book was a manual by Tariq Nasheed (also known as King Flex) entitled The Art Of Mackin, which was released in 2000.Tariq Nasheed went on to write several other seduction/dating books such as The Mack Within: The Holy Book Of Game and The Elite Way:10 Rules Men Must Know In Order To Deal With Women.