The Freeview organisation comprises free-to-air licencees Australian Broadcasting Corporation, Special Broadcasting Service, Seven Network, Nine Network, Network Ten, Prime Media Group and Southern Cross Broadcasting.Part of the Freeview initiative is to certify set-top boxes as capable of receiving free-to-air digital television broadcasts (both standard and high definition).Although certification requirements have not been formally released, Phase 1 Freeview devices will be high-definition, and capable of more advanced video encoding (MPEG-4).

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The transition from analog PAL transmissions began in 2010 and was completed by 10 December 2013.

The Freeview brand was launched on 24 November 2008, while the actual service commenced in 2009 along with the rollout of a number of Freeview badged set-top boxes and integrated digital televisions.

(At least four manufacturers intend to release Phase 1 Freeview devices which do not support MHEG-5.

The Freeview brand was launched in November 2008 with teaser commercials promising 15 channels in 2009.

The first new "Freeview" channel started on 26 March 2009 with Network Ten's One sports channel.

Further advertising began on 26 April 2009, with the first Freeview certified devices appearing in retailers from May 2009.

In June 2010, the second phase of devices, marked as "Freeview EPG" devices, became available in retail stores, designed to work with the newly launched interactive EPG built on MHEG-5.

Freeview is the brand name of the digital terrestrial television platform in Australia intended to bring all of free-to-air (FTA) broadcasters onto a consistent marketing platform, to compete against subscription television, in particular Foxtel.

The strategy coincided with the expansion to 3 digital channels for each FTA network and the planned phasing out of analog television in Australia.

Important services from Freeview include its free-to-air channels with an enhanced EPG (electronic program guide) across all channels.

Freeview also certifies televisions, set-top boxes and personal video recorders (PVR) which meet its standards.